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  1. Introduction
  2. Time Management & Productivity

    Warning. Danger. Caution.
  3. Be Totally Fly
  4. The Flip Side
  5. Create “My Personal Warning Sign”
  6. A Walk in the Park
  7. To-do list. To-don’t list. Ta-da!
  8. Track Time!
  9. Frogs For Breakfast
  10. Eat a Frog Today
  11. I’ll Sleep When I’m Dead
  12. Perchance to Dream
  13. This Shway or That?
  14. Fung Your Clutter
  15. The Temptations
  16. Picasso Trigger
  17. Share the Trigger
  18. Is There An App For That?
  19. There’s An App For That
  20. For Art’s Sake
  21. Money
    Relationship With Money
  22. Money, Money, Money.
  23. Beating A Dead Horse
  24. Futuristic Thinker
  25. What are you waiting for? Invent!
  26. Draft a Pro
  27. Draft Day
  28. Poor Poor Pitiful Me
  29. Poor For A Day
  30. Early Worm
  31. Late Worm
  32. Yield Sign
  33. Don't Go into Debt
  34. I Want to be Rich!
  35. What Would Warren Buffet Do?
  36. Don't Do That!
  37. People Skills
  38. How’s Business?
  39. Your 360-degree Day.
  40. Ask the Question
  41. Stay Calm
  42. What If?
  43. Take A Shot
  44. Take A Shot Today
  45. Ross, Rachael, Joey, Phoebe, Chandler & Monica
  46. Second Gear
  47. The Right Stuff
  48. Other People’s Stuff
  49. Let Freedom Ring
  50. Positive Power
  51. Negative Squash
  52. Analytical Skills
    Jack of Most Trades
  53. Balance Your Lives
  54. Dark Side or Down Side. Just Beware.
  55. Turn to the Down Side
  56. Let It Cook
  57. Cooking Class
  58. Do You See What I See? – Part 1
  59. That’s Not Logical, Jim.
  60. The Fallacy of Logic
  61. Total Recall
  62. In the Long Run
  63. Sense and Sensibility
  64. Pride and Prejudice
  65. What’s Snew?
  66. Nothing, What’s Snew with You?
  67. Brainstorming
  68. More Brain Lighting
  69. B Positive Is Not Just A Blood Type
  70. Positive Things for Positive People
  71. Leadership Skills
    Independence Day
  72. Macromanage
  73. Moving Targets
  74. Target Practice
  75. True Grit
  76. True Core Values
  77. Successful Business Practices
    Private First Class
  78. Public Display of Affection
  79. Blue Meaningfuls
  80. Green Meaningfuls
  81. Masterpiece Theater
  82. Labor of Love
  83. Great Leaders Have Lotsa Fun
  84. Create a Fun Work Environment
  85. Expectations of a Leader
  86. Key Leadership Qualities
  87. What Causes Communication to Fail?
  88. The Context of the Matter
  89. Hats – Part 1, The Visionary
  90. Be A Visionary
  91. Totally Awesome Selling
  92. Totally Awesome Salesperson
  93. Cubanism Is Not Art
  94. Cuban is as Cuban Does
  95. SWOT Team
  96. Converting Weakness to Strength
  97. Look at Business from New Angles
  98. PEST Factors
  99. Building Your Legacy
  100. Effective Communication
  101. Zero to Rich
    01. Passion
  102. 02. Opportunity
  103. 03. Risk
  104. 04. Greatness
  105. 05. Value
  106. 06. Trust
  107. 07. Adapt
  108. 08. Connect
  109. 09. Balance
  110. 10. Succession
  111. Marketing
    Finding Your Ideal Customer
  112. Branding
  113. Attraction Marketing
  114. Business Name & Tagline
  115. Blogging
  116. Cold Traffic
  117. Story Telling
Lesson 95 of 117
In Progress


Brent Payne September 28, 2023

You guessed it. Today, you are going to spend some time on a SWOT analysis of your company or a specific project. A SWOT involves creating a 2×2 grid, so grab a piece of paper and follow these instructions:

  1. Draw a grid of four large boxes on your page, two on top and two on the bottom (like one big box divided in half both vertically and horizontally)
  2. Label the top left column Helpful and the top right column Harmful
  3. Label the top row Internal and the bottom row External
  4. Label the top left box Strengths and the bottom left box Opportunities
  5. Label the top right box Weaknesses and the bottom right box Threats
  6. Now, to perform your analysis think about your company or project – dig deep and use your widest perspective
  7. In the top left box list characteristics of your business or project that give it an advantage over others such as product or personnel
  8. In the top right box list characteristics of your business or project that place you at a disadvantage such as financing or distribution capabilities
  9. In the bottom left box list external factors that you can exploit to your advantage such as the availability of new technology or favorable legislation issues
  10. In the bottom right box list external factors in the environment that could cause trouble such as socio-cultural or competitive concerns

When you’re done with your SWOT analysis, record your strategies, thoughts, and plans in your journal.

Don’t forget to click the mark complete button when you have finished completing your journal.