Branding
Rhonda Swan brings you game-changing tips on how to find your brand, how to market it, and how to maintain consistency for optimum recognition.
Lesson Category: Be Savvy
PEST Factors
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Look at Business from New Angles
Frank Sinatra said, “Cock your hat – angles are attitudes.” For this exercise, you are going to cock your hat and practice shifting angles on…
SWOT Team
You guessed it. Today, you are going to spend some time on a SWOT analysis of your company or a specific project. A SWOT involves…
Turn to the Down Side
Any opportunity may have a down side. The trick is to be ready for a downward turn and have a plan to react effectively. In…
Cuban is as Cuban Does
One final Cubanism: “What I’ve learned is that if you really want to be successful at something, you’ll find that you put the time in.…
Cubanism Is Not Art
Another Cubanism states, “If you’re prepared and you know what it takes, it’s not a risk. You just have to figure out how to get…
Totally Awesome Salesperson
Actor and comedian Kevin Hart started as a salesman. He noted, “I had a great time being a salesman because of the pitches that I…
Totally Awesome Selling
I think Walt Whitman said it most simply, “We are convinced by our presence.” For your exercise today observe what you do with other people.…
Be A Visionary
Apple’s Vision Statement (from an interview with CEO Tim Cook) is: “We believe that we are on the face of the earth to make great…